Privacy statement

Privacy statement of the Marketing Groningen Foundation

In accordance with the General Data Protection Regulation (AVG), Marketing Groningen has the obligation to provide information about the personal data that is collected via this website.

This privacy statement contains everything about personal data processed through this website.

This statement is regularly updated to reflect organizational or political and legal developments. Therefore, consult these regularly when you visit our website.

1. Who are we

Stichting Marketing Groningen; located at Gedempte Zuiderdiep 22, 9711 HG in Groningen and registered at the Chamber of Commerce under 02080231. Questions or requests can be submitted via

2. Personal data

We process (possibly) the following personal data.

  • Trade name (sole proprietorships and)
  • First and last name
  • (post) address
  • Email address
  • IP address
  • Telephone number
  • VOFs
  • Social media account names
  • Customer number, order number, quotation number, invoice number (sole proprietorships,)

How do we get your personal data?

We have obtained the above personal data from you via forms via our website for eg bookings, registrations, telephone contact, contact via email, check newsletter or via social media.

3. Purposes

For these reasons, we process personal data.

We only process your personal data when we are allowed to do so according to the AVG and for the purposes described below.


If you have contacted us by telephone, e-mail, contact form or via social media, we have received your data. We process these to respond to your message to us. We keep the data until after the purpose for which you contacted us.


Marketing Groningen offers you the opportunity to register for the newsletter. This gives you permission to store the provided data. In this way Marketing Groningen can keep you informed of activities, news and / or developments. Marketing Groningen offers at all times the possibility to unsubscribe from this newsletter, through a link in every newsletter we send.

If a newsletter is sent, statistics are collected based on the e-mail address. By keeping our statistics on e-mail address, we ensure that the content of the newsletter matches the interests of subscribers.

We keep your data for this purpose until you have unsubscribed.


For the fulfillment of an agreement such as bookings for group packages, overnight stays, city walks, webshop orders, participant agreement, (last minute) ticketshop, and / or businessdesk orders we need your data to be able to execute the agreement. This information will be retained until performance of the agreement and as long as the limitation period has not been vested. These data are also anonymised after 12 months by default. It is possible that data are passed on in certain agreements to third parties in order to be able to comply with what has been agreed. Marketing Groningen has concluded a processor agreement with these third parties.

Legitimate interest

In the above cases, we have a legitimate interest in processing the personal data. We will not process more data than is necessary to achieve the purpose for which the data is required and to guarantee the legitimate interest.

4. Rights

We would like to inform you about the rights you have and the influence that you can exercise on the processing of your personal data. If you want to exercise one of these rights, please contact

  • You have the right to inspect the data we have about you and you can have these corrected or removed in many * cases.
  • Right to withdraw your consent for certain processing (such as sending a newsletter). Permission to withdraw your data when we receive it for a particular purpose that you have given permission. The withdrawal of consent does not affect the lawfulness of the processing for the withdrawal.
  • Right to restriction of processing; for example, when the processing is unlawful or when we no longer need your personal data.
  • Right of objection; you have the right to object to the processing of your personal data.
  • Do you have complaints about how we handle your personal data? You have the right to submit these complaints to the Dutch Data Protection Authority.

* From the perspective of security and business continuity, we are also forced to make backups.

5. Security of personal data

Marketing Groningen has taken appropriate organizational and technical measures to protect personal data against loss or other forms of unlawful processing. These measures provide a level of security that matches the data we process.

6. Which data are registered?

Google Analytics

Google Analytics is a statistical service from Google. Google Analytics uses various cookies. These cookies contain information that Google could use to identify you as a visitor.


Vimeo offers the possibility to embed videos on websites. Cookies are usually placed here. Vimeo may be able to identify visitors on the basis of this.


YouTube offers the possibility to embed videos on websites. Cookies are usually placed here. With VISITOR_INFO1_LIVE, YouTube can probably identify you as a visitor.


At various parts of our websites are forms where you are asked for personal data.

The data of forms is only sent by e-mail to the department for which the data are relevant. Only people who are currently working in that position have access to these accounts. There is only a select number of employees that can use all form submissions for management purposes. All Marketing Groningen employees use 2-step verification to log in.

The data is only used for follow-up of a contact request. In addition to the data you enter yourself, the time, the IP address and the relevant page are stored to give more context to the form submission and in this way to be able to more fully meet questions.


To collect statistics, we use the anonymized version of Google Analytics. These statistics do not contain any personal or demographic data. Marketing Groningen has signed a processing agreement with Google for the processing of data. The option to share data with other services (including Google's services) is disabled. Transport of this information always happens over a secure connection. The storage of this data is in the hands of Google and is done in the EU or US under US jurisdiction. This storage is generally valid indefinitely.

Social Media

For sharing content from our website via social media, through the buttons to social media, read the privacy statement of the respective social media channels to know how they deal with privacy.

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Vimeo


On our website you will find links to external websites. By clicking on a link you go to a website outside this website. It is possible that this website uses cookies. We would like to refer to the cookie or privacy statement of the relevant website.

7. Transfer of data

We share your data with the following third parties, including our processors;

  • Hosting our website via Slash2
  • CRM system
  • Bookkeeper / Accountant
  • Mailservers
  • Telephony services
  • Payment services
  • Delivery services

Personal data are not passed on to parties outside the EU.

8. Changes

We may have to change our privacy statement, for example because we will use a different method. We will always publish a possible new privacy statement on our website.

This privacy statement was last modified and published on the 14th of February.

To make your visit to our website even easier and more personal we use cookies (and comparable techniques). With this cookies we and third parties are able to collect information about you and your internet behaviour on our website (and possibly outside of our website). With this information we and third parties are able to adapt content to your interests and profile. In addition, cookies allow us to share information through social media. You can read more about our cookie policy on this page.